Competitor Tracking

If you've just realised that your site ranks a lot lower than you thought, I'm sorry, but you needed to know. Because Google considers them a quality result or else they wouldn't outrank you. A good pr freelancer excels at creating strategic campaigns and raising public awareness. Always Latest Thoughts …

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Invest in webmaster tools

Google Hummingbird mobile implications means that search results will better account for strange mobile search behavior. Also, there are advanced features like predictive search that recognizes the keywords while the user is typing the request and offers possible variations of it. Are garage door repairs the solution that you are …

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How to deal with inbound links

Nofollow links aren't necessarily a bad thing, but you don't want them to be the consistent backbone of your link building campaign. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site …

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Dealing with Google negativity in relation to keyword stuffing

Now, in modern SEO, we have to do really really good content to earn those quality links. The Google search engine reviews that dwell time (the time period any web surfer stays on a website before he or she returns to the main search engine results page) while displaying results …

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The evolution of link bait in SEO

If they have bad experiences, they leave negative reviews. This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. Experience freedom from …

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Answered - your burning questions about RSS feeds

But even for businesses where image search is not so relevant, images offer a way to provide additional context on the page. You can usually trust that the work was done effectively, and in accordance with your contract and expectations-but it never hurts to check. Do hairdressers like Lucy Hall …

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Does the Open Directory Project depend on citations

Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Organizations should take many factors into account when …

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Matching Google: the evolution of exact bounce rate in Google My Business

Users can't get enough of content that sparks emotion. Fun stories, interesting anecdotes, tragic accounts, controversial topics - all of these are among the most powerful engagement generators. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. What is …

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Take advantage of Google Places and Yahoo Local

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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How Google treats googlebot crawlers when indexing your site

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Search engines notice when users …

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Discover the connection between user experience stickiness

There is evidence that meta descriptions that have been well-written and properly optimized are directly responsible for increased website curb appeal?. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you …

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A few words on bounce rates

It could also mean either your linked source wasn't effective or worthwhile enough to stick around, or you don't update your content frequently enough to keep it relevant. The rich results give searchers cues that a page may, in fact, address what they are searching. Maybe storytelling in business is …

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Concentrate on actionable landing pages

Therefore, it's in your best interest to write your messages as close to 156 characters as possible without going over, maximizing the visual space you occupy without alienating your readers. SEO has been around for more than two decades now, and although there is always much debate over the actual …

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Actionable tips on analysis and Twitter

You want to be careful not to have a high percentage of keyword rich anchor texts compared to links with your domain directly listed. It is uncommon that you can move the rankings in the search engine result pages from obscurity to the top of the results extremely fast. The …

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Write about white hat SEO

You want your website to be easy to use so that visitors can find the information they need and move on to the next step in their buyer's journey. Having a sitemap makes it easier for search engines to find and rank your webpages. With exercise being so important nowadays …

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The hidden agenda of content

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. Google is unable to measure the persuasiveness of your written copy, the manufacturing …

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To get fast rankings, you need comment spam

With so much crap content on the web, Google doesn't want to waste space indexing it. Their goal is to return websites and other digital assets that most closely align with a user's search query. It's a clear sign to Google that when people are looking for a certain product …

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This story about CTR will haunt you forever

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. I like …

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Reasons that people rely on scraping

The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or not. You'd better aim for fewer high-quality links, then for thousands of links that bring no value to your …

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Write about hits

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Do not schedule the republishing of posts. For example, there's social media, but there's also social bookmarking. Have you seen this wonderful classic rocking horse ? Recently, I came across this great place …

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Predictive SEO

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Use this …

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When your use of organic links becomes obsessive

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you're not following a strict 'formula' of any kind! SEO means optimizing your content so it shows up more often in search results. Many SEOs are moving towards generating leads …

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Numerous ideas for organic links

It would probably increase the chances of you making a sale consumer-wise too. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's, many websites were using short, spammy pages to quickly reach the top of search results without …

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Find out more about domain authority

It's important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to "noindex,nofollow" via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent …

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