The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Use this …

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you're not following a strict 'formula' of any kind! SEO means optimizing your content so it shows up more often in search results. Many SEOs are moving towards generating leads …

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

It would probably increase the chances of you making a sale consumer-wise too. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's, many websites were using short, spammy pages to quickly reach the top of search results without …

It's important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to "noindex,nofollow" via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent …

And so, it just takes experience. Connecting a brand with a consumer's experiences in order to develop stronger ties between the product and the consumer is affective resonance advertising. It is often good practice to state what the website contains or offers and why the user should visit it. As …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. These pages will differ somewhat to location pages in that there is not a physical office in each location. Even if …

It also does not give you any insight into consumers' impressions or motivations. The fact remains that knowledge of one's domain and the tools out there is vital to success. Oftentimes, a communications plan for an individual brand emphasizes a single objective. I could invest in a lovely rocking horse …

Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as …

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. When a user clicks on a result in Google, how do they behave? One of the most important on-page optimization opportunities you have is to develop a simple …

All the pieces have to work together in concert. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Retention rates require an accurate marketing database system. Have you ever tried to buy artisan Lines rocking horse round here? Does anyone know where I can find …

Video transcriptions improve indexing and usability, and add supplementary content. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. If …

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Can I click it? Yes you can? Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Website migrations come in many flavors; some are tiny and others are massive. Visually, I prefer handcrafted rocking horse restorers . Recently, I came across this great place for local organic fruit …

Google recommends this approach for making URLs more human friendly. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster …

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Countless people have asked me different versions of the same question over the years …

Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. Here are a few tips for what to write and how to do it well. Write interesting and creative content that you know people will share with others. Its like looking for a place to …

With the rise of the mobile device, more and more individuals are searching on the go. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible …

It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn't mean that …

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Link Building is an indisputable …

First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! your business's industry is also maturing. If you take the …

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …