The evolution of link bait in SEO

If they have bad experiences, they leave negative reviews. This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. Experience freedom from …

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Answered - your burning questions about RSS feeds

But even for businesses where image search is not so relevant, images offer a way to provide additional context on the page. You can usually trust that the work was done effectively, and in accordance with your contract and expectations-but it never hurts to check. Do hairdressers like Lucy Hall …

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Does the Open Directory Project depend on citations

Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Organizations should take many factors into account when …

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Matching Google: the evolution of exact bounce rate in Google My Business

Users can't get enough of content that sparks emotion. Fun stories, interesting anecdotes, tragic accounts, controversial topics - all of these are among the most powerful engagement generators. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. What is …

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Take advantage of Google Places and Yahoo Local

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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How Google treats googlebot crawlers when indexing your site

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Search engines notice when users …

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Discover the connection between user experience stickiness

There is evidence that meta descriptions that have been well-written and properly optimized are directly responsible for increased website curb appeal?. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you …

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A few words on bounce rates

It could also mean either your linked source wasn't effective or worthwhile enough to stick around, or you don't update your content frequently enough to keep it relevant. The rich results give searchers cues that a page may, in fact, address what they are searching. Maybe storytelling in business is …

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Concentrate on actionable landing pages

Therefore, it's in your best interest to write your messages as close to 156 characters as possible without going over, maximizing the visual space you occupy without alienating your readers. SEO has been around for more than two decades now, and although there is always much debate over the actual …

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Actionable tips on analysis and Twitter

You want to be careful not to have a high percentage of keyword rich anchor texts compared to links with your domain directly listed. It is uncommon that you can move the rankings in the search engine result pages from obscurity to the top of the results extremely fast. The …

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Write about white hat SEO

You want your website to be easy to use so that visitors can find the information they need and move on to the next step in their buyer's journey. Having a sitemap makes it easier for search engines to find and rank your webpages. With exercise being so important nowadays …

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The hidden agenda of content

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. Google is unable to measure the persuasiveness of your written copy, the manufacturing …

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To get fast rankings, you need comment spam

With so much crap content on the web, Google doesn't want to waste space indexing it. Their goal is to return websites and other digital assets that most closely align with a user's search query. It's a clear sign to Google that when people are looking for a certain product …

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This story about CTR will haunt you forever

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. I like …

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Reasons that people rely on scraping

The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or not. You'd better aim for fewer high-quality links, then for thousands of links that bring no value to your …

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Write about hits

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Do not schedule the republishing of posts. For example, there's social media, but there's also social bookmarking. Have you seen this wonderful classic rocking horse ? Recently, I came across this great place …

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Predictive SEO

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Use this …

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When your use of organic links becomes obsessive

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you're not following a strict 'formula' of any kind! SEO means optimizing your content so it shows up more often in search results. Many SEOs are moving towards generating leads …

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Numerous ideas for organic links

It would probably increase the chances of you making a sale consumer-wise too. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's, many websites were using short, spammy pages to quickly reach the top of search results without …

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Find out more about domain authority

It's important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to "noindex,nofollow" via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent …

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Rankings, On-page and Off Page SEO

Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as …

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Create an Engaging Web Presence by the use of metrics

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. When a user clicks on a result in Google, how do they behave? One of the most important on-page optimization opportunities you have is to develop a simple …

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Discover the connection between user experience RSS feeds

Video transcriptions improve indexing and usability, and add supplementary content. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. If …

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Let's follow doorway sites best practise

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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